Concept

"WA (harmony) is the Greatest Virtue"


Over 1,400 years ago, Prince Shotoku emphasized the importance of wa (harmony) in the opening lines of Japan's Seventeen-Article Constitution. This single character, 和 "wa" represents a concept central to the Japanese spirit—a beautiful word that embodies the essence of Japanese values.

Since ancient times, rice and sake have been at the heart of Japanese culture. According to mythology, the sun goddess Amaterasu sent rice down to earth with Ninigi, bringing rice cultivation to humanity. Meanwhile, Susanoo defeated the legendary serpent Yamata-no-Orochi by giving it sake. Even today, sake plays a sacred role in Japanese rituals: it is offered at shrines as omiki (sacred sake), and in wedding ceremonies, the couple drinks sake to pledge their vows to the Gods. For Japanese people, sake is more than a drink—it’s a connection to the deity.

In the past, the word 酒 "sake" referred specifically to what is now known as nihonshu, or Japanese sake. But over the years, the word has come to mean all alcoholic beverages. Interestingly, however, international audiences now refer to nihonshu specifically as "sake."


At WASAKE, we hope to share Japan’s sake culture and the spirit of "Wa" with friends from around the world. Through this experience, we warmly invite you to discover the rich history, traditions, and culture of Japan—something we feel honored to share with others.


Basic Services

Tasting

Experience the Finest Japanese Sake 

Discover a wide selection of acclaimed sake brands from all over Japan. Enjoy tasting about 50 different varieties through two convenient options:

  • Self-service using our coin-operated auto server
  • Guided tasting with our knowledgeable staff at the counter

Explore exclusive sake offerings from top breweries nationwide, including some available only at our place in Tokyo.

Join us for an authentic sake tasting experience that lets you savor the rich diversity of Japan’s finest brews!

Sales

Japanese Sake for You to Take Home

Take home your favorite sake from our carefully selected collection — all of which you can taste on-site before purchasing. For a truly unique souvenir, create a personalized bottle featuring a custom label with a photo taken during your visit.

Explore our diverse lineup, including exclusive original gachapon (capsule toys), sake infused with natural wood aromas, traditional doburoku (unrefined sake), and carefully aged varieties.

Bring the authentic taste of Japanese sake home with you! 

Merchandise

Japanese Sake-Related Goods for Sale

Discover our curated selection of sake-related items, featuring beautifully crafted vessels made from ceramic, porcelain, metal, and glass. 

During your sake tasting experience, explore how the flavor changes depending on the vessel you use. If you find a sake cup or glass you love, you can purchase the same one directly from the manufacturer.

Enhance your sake enjoyment with authentic, handcrafted ware — the perfect keepsake or gift for any sake lover!